{R}R Open Notes

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Part I Why Retail Media Is Growing (And Here to Stay)

Retail media is becoming the fastest-growing advertising channel worldwide, driven by the end of third-party identifiers, the digitization of physical stores, and the unmatched value of POS-linked in-store intent. This in-depth analysis explains why global retail media spend is surging past $128B, why in-store impressions outperform digital ads by 10–50×, and why the future of advertising belongs to retailers and specialized infrastructure—not traditional ad networks.

2025-12-12

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{R}R Open Notes

Part I Why Retail Media Is Growing (And Here to Stay)

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