ReceiptRoller Announces Rebrand of ActionBridge to AB

Nagano, Japan — 2025/06/01 — ReceiptRoller Inc. today announced the rebrand of its flagship collaboration platform ActionBridge to AB. The new name reflects the company’s vision to make team collaboration simpler, more natural, and seamlessly integrated into everyday work.

Since its launch, ActionBridge has helped teams manage projects and communicate effectively inside Microsoft Teams. The platform’s new identity — AB — builds on that success with a more concise and adaptable brand that better fits how users experience it every day.

“The name AB represents more than just an abbreviation,” said the ReceiptRoller product team. “It stands for our belief that collaboration tools should blend into your workflow, not interrupt it. Users already referred to it as ‘AB’ in conversations, so we decided to make that the official name.”

The transition to AB maintains the original meaning of “bridging action” — connecting people, context, and execution — while embracing a name that’s easier to type, mention, and remember. The new branding also aligns with ReceiptRoller’s broader strategy to create deeply integrated tools within the Microsoft 365 ecosystem.

The rebrand will roll out across all customer touchpoints, including the app, help center, documentation, and marketing channels. Users will see the AB name reflected in Microsoft Teams, Outlook integrations, and the official website actionbridge.io.