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Retail Media: The Biggest Shift in Advertising Since Search — And Why It’s Here to Stay

Retail media is becoming the fastest-growing advertising channel worldwide, driven by first-party purchase data, in-store intent signals, and new real-world ad technology. This article explains why retail media is here to stay, why POS-driven intelligence changes everything, and how next-generation infrastructure will define the future of commerce-linked advertising.
2025-12-12