RECEIPTROLLER TEAM

31 workstreams, one context each.

Not every member of this team is a person. Each workstream on ReceiptRoller gets its own conversation — its own session — with an AI agent, and people set the objective and the priorities. Only one moves at a time. Five audiences stay covered because no session ever carries more than one workstream.

31

workstreams this needs

5

audiences we build for

8

steps every workstream follows

WHO IT IS FOR

ReceiptRoller serves five kinds of user

A receipt means something different to the person who receives it, the store that issues it, the brand that made what is on it, the marketer who wants to reach the buyer, and the developer building on top of it. The workstreams are divided along those lines.

Shoppers

The people who receive a receipt, keep it, and look it up later.

Workstreams serving them8

  • OCR service
  • UI / UX enhancement
  • iOS development
  • Android / Kindle development
  • Household budgeting / financial planning
  • CS team
  • Help documents
  • Feature requests

Stores and sellers

Shops issuing digital receipts from the till, and turning them into return visits.

Workstreams serving them23

  • OCR service
  • UI / UX enhancement
  • Smaregi integration
  • Square integration
  • Lightspeed integration
  • Airregi integration
  • IoT / thermal printers
  • MEO enhancement
  • SNS / communication
  • Store data analytics
  • Retail media / advertising service
  • B2B EC enhancement
  • CS team
  • Help documents
  • SEO / content management
  • CRM / outreach / newsletter
  • Agency sales
  • Shop sales
  • Enterprise sales
  • SMB sales
  • Admin console / KPI tracking
  • Feature requests
  • Usage monitoring / billing

Manufacturers and brands

The makers who want to know how their products actually sold past the shelf.

Workstreams serving them10

  • Store data analytics
  • Retail media / advertising service
  • B2B EC enhancement
  • CS team
  • SEO / content management
  • CRM / outreach / newsletter
  • Enterprise sales
  • Admin console / KPI tracking
  • Feature requests
  • Usage monitoring / billing

Marketing and brand teams

The people reaching buyers through the receipt as a channel.

Workstreams serving them2

  • Retail media / advertising service
  • SEO / content management

Developers

The people building on top of ReceiptRoller with its API and data.

Workstreams serving them4

  • Help documents
  • MCP / API
  • Developer community
  • SDK and developer docs

THE ROSTER

The workstreams behind ReceiptRoller

One workstream, one objective. Some are watched by a person, some by an agent, most by both. They are divided by what they move and who they move it for, not by job title. What follows is the set of workstreams this product needs, not only the ones busy today.

For the people receiving

5

Receiving a receipt, keeping it, and finding it again. The part touched every day.

OCR service

Read receipts more accurately so less has to be typed by hand.

Shoppers Stores

UI / UX enhancement

Make the screens finishable on a first visit, with nothing explained.

Shoppers Stores

iOS development

Own how the app feels — and ships — on iPhone and iPad.

Shoppers

Android / Kindle development

Deliver the same experience on Android phones and Kindle tablets.

Shoppers

Household budgeting / financial planning

Turn receipts into a spending picture people can act on.

Shoppers

For the shops

7

Fit the till and the routine a shop already runs on, instead of asking them to switch.

Smaregi integration

Join Smaregi sales data to digital receipts.

Stores

Square integration

Issue a digital receipt straight from a Square transaction.

Stores

Lightspeed integration

Get Lightspeed stores live on configuration alone.

Stores

Airregi integration

Add digital receipts without changing how Airregi is used.

Stores

IoT / thermal printers

Connect in-store printers so paper and digital can cross over.

Stores

MEO enhancement

Turn maps and store listings into visits and enquiries for the shop.

Stores

SNS / communication

Give shops a way to keep talking to the customers they serve.

Stores

For the makers and the marketers

3

Send what happened past the shelf back to the people who made it and the people selling it.

Store data analytics

Put what sold, when and how into a form shops and manufacturers can read.

Stores Makers

Retail media / advertising service

Grow the receipt into a surface advertisers can use.

Stores Makers Marketing

B2B EC enhancement

Keep purchasing and invoicing between shops and makers inside one flow.

Stores Makers

For everyone already using it

5

Rollout is where the work starts. Fewer dead ends, answered questions, and a door for people who build.

CS team

Answer what comes in, and make sure the same question does not come twice.

Shoppers Stores Makers

Help documents

Let people solve it themselves instead of waiting for support.

Shoppers Stores Developers

MCP / API

Let outside tools and AI agents work with ReceiptRoller's data and features.

Developers

Developer community

Show what the API makes possible, and stay in touch with the people building it.

Developers

SDK and developer docs

Get someone who just found the API as far as their first working integration.

Developers

For the people who have not found us yet

6

Building it is not enough. These workstreams carry someone from first search to first receipt.

SEO / content management

Stay findable for the people already searching for this.

Stores Makers Marketing

CRM / outreach / newsletter

Keep the thread unbroken from first enquiry to rollout.

Stores Makers

Agency sales

Work through agencies so their clients can offer ReceiptRoller.

Stores

Shop sales

Tell independent shops and small chains they can start on the till they already have.

Stores

Enterprise sales

Meet the requirements of large chains and corporates, and map the rollout with them.

Stores Makers

SMB sales

POS integrations, standalone, reservations businesses, B2B EC, payment terminals — a different case for each kind of business.

Stores

Deciding what comes next

2

The workstreams that run before anything is built: the numbers on one side, what people have asked for on the other.

Admin console / KPI tracking

Build the admin console, and read each week's releases against the KPIs they were meant to move.

Stores Makers

Feature requests

Gather what users ask for, what the console team proposes, what the log sweep finds and what reaches CS — and decide what gets done next.

Shoppers Stores Makers

Holding it all up

3

What every audience needs equally: it stays up, it stays protected, and what was used gets billed correctly.

Server watch / log analytics

Sweep the errors weekly and catch what is rising early.

Security checkers

Check on every change that what must be protected still is.

Usage monitoring / billing

Watch usage against each contract and bill it correctly, on time.

Stores Makers

THE LOOP

How one workstream moves

Every workstream turns the same way. A person sets the objective, an agent does the work, and the decision to ship comes back to a person.

See the eight steps

See how a change gets released

  1. 01
    Set the objective

    Decided by reading the KPIs against what has been asked for and what has broken. Which audience, which number, how far. This part stays with people.

  2. 02
    Open the session

    One session per workstream, started with the code conventions, the past decisions and the current numbers already in hand. A workstream that turns into a long piece of work gets a branch of its own.

  3. 03
    Build it, review it

    Changes go out small, through review and an automated test suite, onto a staging environment — and a person makes the call to put them live.

  4. 04
    Check the number

    Every week, what shipped is read against how the KPIs moved, and the objective is rewritten. What did not work does not stay.

ONE AT A TIME

That is how this much stays covered

The workstreams do not all run at once — one moves at a time. What keeps this range manageable is that a single conversation never holds more than one workstream.

Instructions do not mix

Hand anyone several unrelated requests at once and they lose the thread. Agents are no different, so each workstream gets its own conversation and one objective.

What is shared, and what is not

Code conventions and the quality bar are the same across the whole project. What stays separate is the mission and the context around it.

Context survives

Decisions accumulate inside each workstream, so picking it up again does not start from zero.

Long ones get their own branch

When a workstream turns into a long piece of work, it moves to a branch of its own. The work is kept apart the same way the context is.

Ship small

Many small changes rather than one large one — each inside a range we can roll back.

STILL OURS

What people decide

More agents does not move the responsibility. That stays with people.

  • What we will not do

    We can do more than before. That is exactly why the decisions worth our time are the ones to decline.

  • What the numbers mean

    What counts as a KPI, and where a result begins. People own the definition.

  • What we promise clients

    Dates, estimates, quality. A company promises those, and a company is people.

  • What goes to production

    Review and merge. A person presses the last button.

LET'S TALK

Your product can move the same way.

The way we run ReceiptRoller is the way we run the work clients bring us. Tell us what you need moved first.

Talk to us